The Indepedent and the NY Times Magazine credit Marc Jacobs’ consultant Venetia Scott whose styling of models such as Kate Moss and Karen Elson forever changed the face of fashion photography. Independent’s Cat Callener tells how Scott’s vision gave birth to some of the most emulated images of recent years.

‘Venetia is an enormous part of the collection and creative direction of the company’-MJ

Scott’s seemingly ‘anti-fashion’ aesthetic was once considered shocking. But in the late 1980s, her unconventional work (imperfectly beautiful models shot in nondescript locations, wearing clothes that appeared incidental) was dubbed, somewhat caustically, ‘grunge’ and later vilified as ‘heroin chic’. The images she created have been cited as the antidote to the super-slick, power-dressed, glossy images of the previous decade.

80’s Vogue spreads: showy. Venetia spent three years at Vogue in the mid-1980s: ‘Everyone was decked out in Azzedine Alaia. It was incredibly disciplined and powerful.’

‘I still want the clothes to be almost the second thing that you see. I want you to see the girl, and the clothes tell you something more about her,’ says Scott of her cinematic approach, which nowadays can be seen gracing the pages of Italian Vogue, Another Magazine and W.

Cinematic approach. Vogue Italia 2000

Cinematic fashion photography. Vogue Italia. March 2001.
Still, while many in the industry would acknowledge her influence on their work, Scott is preparing to move on. ‘I think I’ve hawked the same old look for a long time now,’ she says, admitting to suffering from both denim and vintage fatigue. ‘Because of the mainstream, it shifts you out of what you love. Now I think I’m going to become extremely chic.’ [Full text]

This entry was posted on Friday, September 23rd, 2005 at 1:42 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.